Raise your game! Two Sessions Remain May & June!
WORKSHOP SERIES "SUCCESSFUL MARKETING"
3-Part / Sessions from March - June
"Position, Prepare & Present"
Not your typical sales cycle
Presented by Experts in the Field
Designed specifically for those in Marketing and Business Development roles at Architecture, Engineering, Environmental, Planning and Construction firms, the BDAOC seminar series will help you to raise your game and develop the knowledge and skills required to help you achieve your professional goals and reach the marketing goals of your firm.
Part 1: "Position"
Date/Time: Thursday, March 12th, 8:00 AM to 11:30 AM
Location: Mezzanine at the Towers (conference room), Irvine
- How to build consensus within your firm
- Implement strategic business development
- Establish new client relationships
- Conduct a SWOT Analysis
- Implement an actionable marketing plan
- Measure results - Market better Go/No Go decisions
- Pursue proactive Marketing/Public Relations activities
- Become a Client Service Manager
- Develop a Networking action plan
Speakers: Dina Rochford, Princiapl, Leighton Consulting, Inc.
Tiffany Sikora, Business Development Manager, TranSystems
Part 2: "Prepare"
Date/Time: Wednesday, May 13th, 8:00 AM to 11:30 AM
Location: Mezzanine at the Towers (conference room), Irvine
- Proposal development fundamentals
- Implementing a successful internal proposal process
- Analyzing and outlining the RFP
- Facilitating a successful kick-off meeting
- Evaluating the competition and why it's important
- Developing your Win Theme
- Integrating Graphic Design
- Identifying, leading and managing your proposal team
- Proposal reviews - Debriefing (external and internal)
Speakers:
Kristen Klovsky, Sr. Regional Marketing Manger, ICF Jones & Stokes
Lori T. Moody, Moody and Associates .
Part 3: "Present" SOLD OUT
Date/Time: Wednesday, June 10th, 8:00 AM to 11:30 AM
Location: Mezzanine at the Towers (conference room), Irvine
- Bring it Home in the Shortlist Interview
- Coaching techniques to prepare your project team to win
- Tools that build strong speakers and cohesive teams
- Techniques that improve content, voice, delivery and visuals
- Prepare, rehearse and evaluate
- Best ways to stand out during the Q&A session
Speaker:
Laverne A.S. Caceres, MA, Director, The Professional Voice
REGISTRATION COST
Members: $70 per session
Non-Member/Guests: $90 per session
Limited to 42 attendees.
PAYMENT REQUIRED 5 DAYS PRIOR TO PROGRAM TO GUARANTEE A SEAT,
first-come, first-reserved. No refunds after this date.
CHECK or online CREDIT CARD PAYMENT ACCEPTED
Question, call BDAOC at 714-832-5741
REGISTER HERE
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